Job opportunity, Career Scope and Prospect in Advertising and Publicity
Advertising and publicity are the aspects of mass communication and means to market a product for better response from the public by moulding the potential buyers. Post Liberalisation, Privatisation and Globalisation (LPG), the branding exercise of advertising and publicity has shown a immense transformation. T.V. Print Media (Newspapers, Magazine, Tabloids, Weekly, etc.), Radio, Websites (Online media), bill-boards, hoardings, scrawl, panels, etc. are used to influence the public.
Importance
The job of Advertising and publicity is alluring as well as glamorous and having tough competition themselves due to opening of burgeoning companies now and then. The package is not the limit for the deserving candidate who know the very finer aspects as well as creative domains of this field. It has good growth job prospects but having competitive environment.
Scope
There is no as dearth of job for the suitable person. The job opportunity of this sector has increased after the penetration of international business and global market as well as merger of small and bigger agencies. Nearly, three lakhs people are giving their specialisation in this field and getting handsome salary.
Eligibility
For market research and media planning, generally MBA candidates are preferred. Graduate having excellent command on communication and convincing may also get proper place. For Graduate course, 10+2 is the eligibility criteria. While for certificate courses, 10+2 is aptly suitable. Technically, the person should be familiar with excel, Photoshop, Corel draw, etc. Flair of writing as well as creating is also important.
Colleges and Institutions for Advertising and Publicity
Name of the University |
Courses |
Corresponding Address |
Indian Institute of Mass Communication |
|
Indian Institute of Mass Communication |
Makhanlal Chaturvedi National University of Journalism |
|
P.O. Box. No. RSN/560, |
Annamalai University Tamil Nadu |
|
Annamalai Nagar- |
Madurai Kamraj University, Tamil Nadu |
|
Website:www.mkuniveristy.org
|
Punjabi University, Patiala |
|
Punjabi University, |
Mudra Institute of Communication, Ahmedabad |
|
Mudra Institute of Communication |
Sri Venkateswara University, Tirupati |
|
Ph: 2289545 |
Guru Jambheshwar University, Hisar |
|
Registrar |
Bharatiya Vidya Bhawan, New Delhi |
|
Bharatiya Vidya Bhawan |
Lucknow University, Lucknow |
|
University of Lucknow |
Career Options
Lucrative careers are available in Client Servicing, Market Research and Media Research, Media planner, Media buyer, Copywriters, Scriptwriters, Visualizes, Photographers and Typographers
Job Prospects
Career opportunities are available in Newspapers, Journals, Magazines, Tabloids, Weekly, Radio(especially FM radio), Television, Film Industry, etc.
Package and Remuneration
Remuneration depends upon the agency as well as turnover. On an average, initially, the person may earn up to Rs 25, 000. But for the deserving candidate who has creative ideas and effective communication skills, salary is on the negotiation front from the candidate side.